CompTIA Training Trust » Training » Social Media » Facebook Trainer for Individuals and Marketing
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Facebook Trainer for Individuals and Marketing Social Media Training and Facebook, revised version 2016
You've probably heard of websites such as Facebook and Twitter. These social websites quickly grew into a worldwide phenomenon with the help of ordinary individuals across the globe. Today, social media assumes a more prominent role as a preferred channel of communication and marketing. The more you know about social media platforms and how to use them effectively, the more you will benefit. Using social media to market a business can be daunting, but done correctly it will improve sales, build an online brand present and drive traffic to your website.
Our Social Media Training Package is designed to provide a strong foundation for understanding and using social media for marketing, traffic generation, increasing your fan base and likes, brand awareness and customer interaction and services. Examples of skills you will take away from the Social Media Training Package:
Customer generation, learn how to generate new traffic and customers to your websites using Social Media Marketing, Internet Marketing and e-Commerce.
Learn to integrate Social Media with existing marketing activities.
Learn how to use Facebook to build brand awareness and a fan base of customers.
Discover how to use Facebook and Social Media for benchmarking, 'listening' and engaging with customers.
Learn how to increase your social influence - expanding your fan and followers base
Common Facebook marketing mistakes and what to avoid
Strategies for long-term marketing success
Or simply, how to become more 'popular' than your friends!
Facebook Trainer for Individuals and Marketing (25 Hours)
The Facebook Trainer for Individuals and Marketing course is essentially a series of interactive elearning courses and videos to explain everything you need to know about developing a successful Facebook strategy for your business or hobbies no matter how big or small.
Why use Facebook for marketing?
As a genuine part of people’s lives, Facebook is a powerful, modern and cost-effective way to build deep relationships with your customers, drive brand awareness through word of mouth marketing and understand what your customers are thinking. With the right knowledge and approach, Facebook marketing can transform your sales.
Over 800 million active users and counting
700 billion minutes a month are spent on Facebook
Around 70% of your customers are on Facebook
20 million people become fans of Facebook pages each day
58% of users “Like” a brand’s page because they are a customer
56% recommend a brand to a friend after becoming a fan
Some of the popular subjects that the course will cover are:
Getting Started with Facebook
The benefits of Facebook as a marketing tool
Growing Your Fan Base
Building an online presence
Promoting your business, offers and events
Developing Your Brand
Creating a Loyalty Deal
Engaging with Your Customers and Prospects on Facebook
Facebook Groups and Events
Facebook social Plug-Ins
Going beyond the Facebook page
What to avoid
How to use Facebook to measure the success of your marketing campaigns
Each course uses engaging activity screens, questions and assessments in conjunction with videos which set the scene for fun, interactive learning. Students will work through real-world marketing challenges and will learn how to overcome them. Authentic screenshots, interactive activities and videos feature throughout.
The course will teach best practices for creating and updating Pages, using Ads, Sponsored Stories and viral marketing techniques. Action screens direct learners to apply new skills to their own business context. The training is delivered through a secure, privacy controlled application, so you can jump in and out of any course whenever you sign in.
Gain access to NUS Student Discount Card. Exclusive student discounts with Apple stores, ASOS, Co-op food, Amazon, Microsoft softwares, Cineworld, Odeon, EasyJet, Matalan, Superdrug, The AA, National Express, Three Mobile, Riley's, Domino's, Pizza Hut, McDonalds, the list goes on!
1 on 1 Tutor Support available throughout your entire training;
Job and Career Assistance;
Fun, comprehensive, interactive learning with Videos, Simulations, Exercises, Text, Audio and our Tutors;
Certificate on completion and passing the course;
Access to constantly updated content;
Practice Tests, Questions and Answers;
No additional software needed;
Flexible learning over PCs, MACs, Tablets and Hand-Held/Mobile Devices;